The Rede d1000 has taken the digital experience to the next level by implementing a personalized discount feature on the websites of its four brands\u2014Drogasmil, Farmalife, Drogarias Tamoio, and Drogaria Ros\u00e1rio\u2014which provides customers with exclusive offers once they log in. The initiative is the result of a joint effort by the E-commerce, CRM, and Partnerships teams. <\/p>\n\n
The solution aggregates discounts from the CRM and more than 600 active partnerships, allowing users to view offers tailored to their profile directly on the website. With this integration, the system automatically synchronizes the information and displays the best available price. <\/p>\n\n
\u201cWe are evolving our e-commerce strategy by implementing a new initiative focused on personalization and increasing conversion rates: displaying prices with exclusive discount percentages for customers enrolled in our loyalty programs. Through this initiative, logged-in customers identified as part of our customer base will now see products with personalized offers,\u201d said Guilherme Monteiro, CRM manager at Rede d1000. <\/p>\n\n
The initiative represents another step toward consolidating an omnichannel ecosystem, connecting different areas of the business to improve commercial efficiency, increase the conversion rate, raise the average transaction value, and strengthen the Company\u2019s digital presence. <\/p>\n\n
Leandro Oliveira, Commercial Strategy Manager at Rede d1000, added: \u201cThe introduction of these partnerships to our e-commerce platform reinforces our commitment to innovation and to providing real benefits to our customers. We now offer a more comprehensive service that makes it easier to access exclusive benefits.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"
The Rede d1000 has taken the digital experience to the next level by implementing a personalized discount feature on the websites of its four brands\u2014Drogasmil, Farmalife, Drogarias Tamoio, and Drogaria Ros\u00e1rio\u2014which provides customers with exclusive offers once they log in. The initiative is the result of a joint effort by the E-commerce, CRM, and Partnerships […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-6814","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/grupoprofarma.com.br\/en\/wp-json\/wp\/v2\/posts\/6814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupoprofarma.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupoprofarma.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupoprofarma.com.br\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/grupoprofarma.com.br\/en\/wp-json\/wp\/v2\/comments?post=6814"}],"version-history":[{"count":3,"href":"https:\/\/grupoprofarma.com.br\/en\/wp-json\/wp\/v2\/posts\/6814\/revisions"}],"predecessor-version":[{"id":6817,"href":"https:\/\/grupoprofarma.com.br\/en\/wp-json\/wp\/v2\/posts\/6814\/revisions\/6817"}],"wp:attachment":[{"href":"https:\/\/grupoprofarma.com.br\/en\/wp-json\/wp\/v2\/media?parent=6814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupoprofarma.com.br\/en\/wp-json\/wp\/v2\/categories?post=6814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupoprofarma.com.br\/en\/wp-json\/wp\/v2\/tags?post=6814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}