Inspired by the world\u2019s biggest sporting event, Profarma Distribui\u00e7\u00e3o launched the \u201cJoga Junto\u201d campaign on June 11, with the goal of boosting sales, strengthening business opportunities, and supporting customers during the World Cup. <\/p>\n\n
The initiative was organized into four rounds of offers, timed to coincide with Brazil’s games, and ran through June 29, featuring special terms and discounts of up to 89%. The strategy was designed to encourage orders, support the supply of pharmacies, and prepare them for the increase in demand. <\/p>\n\n
To maximize results, the campaign was widely publicized through the Company\u2019s internal channels. Each round was divided into three phases: initial impact with on-site offers, follow-up to encourage repeat business, and closing by creating a sense of urgency. <\/p>\n\n
In addition to its customer-facing business operations, Joga Junto has also developed an engagement program for its sales force. The initiative fostered collaboration, exchange, and a sense of community, keeping the team engaged throughout the entire day. The communication routine and recognition initiatives\u2014such as stickers highlighting performance\u2014helped maintain the teams\u2019 connection and engagement in each round. <\/p>\n\n
According to Fabiano Faria, Vice President of Sales at Profarma Distribui\u00e7\u00e3o, the campaign highlights one of the company\u2019s key differentiators: <\/p>\n\n
“Joga Junto embodies much of what we believe in: when we\u2019re connected\u2014team, customers, and the industry\u2014we accelerate results. We take advantage of a time of great excitement, like the World Cup, to create real opportunities in the day-to-day operations of pharmacies, with competitive offerings, speed, and execution. That\u2019s what it\u2019s all about: staying close, creating value, and turning every opportunity into growth. We continue with our \u2018Green Blood,\u2019 playing together, because that\u2019s how we gain scale, relevance, and consistency in the market.”<\/em> <\/p>\n","protected":false},"excerpt":{"rendered":" Inspired by the world\u2019s biggest sporting event, Profarma Distribui\u00e7\u00e3o launched the \u201cJoga Junto\u201d campaign on June 11, with the goal of boosting sales, strengthening business opportunities, and supporting customers during the World Cup. The initiative was organized into four rounds of offers, timed to coincide with Brazil’s games, and ran through June 29, featuring special […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-6822","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/grupoprofarma.com.br\/en\/wp-json\/wp\/v2\/posts\/6822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupoprofarma.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupoprofarma.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupoprofarma.com.br\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/grupoprofarma.com.br\/en\/wp-json\/wp\/v2\/comments?post=6822"}],"version-history":[{"count":1,"href":"https:\/\/grupoprofarma.com.br\/en\/wp-json\/wp\/v2\/posts\/6822\/revisions"}],"predecessor-version":[{"id":6823,"href":"https:\/\/grupoprofarma.com.br\/en\/wp-json\/wp\/v2\/posts\/6822\/revisions\/6823"}],"wp:attachment":[{"href":"https:\/\/grupoprofarma.com.br\/en\/wp-json\/wp\/v2\/media?parent=6822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupoprofarma.com.br\/en\/wp-json\/wp\/v2\/categories?post=6822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupoprofarma.com.br\/en\/wp-json\/wp\/v2\/tags?post=6822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}