Everyone is invited! With this motto, the first action to celebrate Drogasmil’s 51st anniversary was initiated. The launch of the anniversary campaign brought together over 250 employees on April 29th at the Costa Hall Space in downtown Rio de Janeiro (RJ). The event highlighted the main goals and achievements of the brand and marked the start of special actions to be carried out in different locations and service channels.
The campaign includes the dissemination of content through online and offline media, such as partnerships with digital influencers and brand activation at events, as well as the presence of employees on the cover of the May brochure. ‘We have developed a strategy that integrates and rewards employees and aims to connect customers and residents of Rio with Drogasmil. Through these initiatives, we offer a variety of products and experiences that promote health, beauty, and well-being,’ said Ana Candida Fonseca, Marketing Director of the Rede d1000.
“May is always an opportunity to celebrate the achievements we’ve had and reinforce our importance in the region where we operate. It’s also an opportunity to break sales records, make the brand even bigger, and showcase our strength to customers,” stated Marcelo Cardoso, also known as “Palito,” Vice President of Rede d1000.”
Throughout the month, Tuesdays and Thursdays will be marked by the offering of free bioimpedance services available in the CUIDA rooms. Special discounts will also be offered on flu vaccines, HPV vaccines, and Pneumo 13 vaccines, as well as discounts on clinical analysis exams and various products, along with giveaways and personalized coupons.
The anniversary also features another special celebration. Drogasmil is sponsoring the Capital do Samba, a festival that will bring together the biggest samba and pagode artists in Brazil, with an estimated audience of 12 thousand people. The event will take place on May 18th and 19th at Marina da Glória (RJ) and will include brand activations, as well as a milk donation campaign for families affected by the rains in Rio Grande do Sul.
To further expand its purpose of delivering health, on May 31st, Drogasmil will hold a stretching session at General Osório Square in Ipanema. The gathering will be free and open to the public on a first-come, first-served basis, and will also include bioimpedance measurements and blood pressure checks.