On November 18, Profarma Distribuição held the biggest Black Friday sale in its history, with a special live commerce event broadcast live to customers across Brazil. The broadcast took place on Profarma ON, the company’s digital ordering platform, and featured 26 partner industries.
Throughout the live stream, exclusive offers, special payment terms, and promotional activities were presented in real time. The initiative reinforced the Company’s digital positioning, boosted year-end sales, and contributed directly to the results of its partners.
“Black Profarma reinforces our commitment to generating real opportunities for our customers and partners. It is an event that drives the market, boosts sales, and strengthens relationships. This live event is the result of the integrated work of various areas of the Company, which came together with a single purpose: to deliver the best experience and the best deals for our customers,” said Fabiano Faria, Commercial Vice President of Profarma Distribuição.
Part of the proceeds will go to Pro Cardíaco, an institution supported by Instituto Profarma, as part of the Company’s commitment to promoting actions that have a positive impact on society. Live Black translated Profarma Distribuição’s purpose of delivering what matters: partnership, agility, and results.