Profarma Distribuição attended two strategic trade shows last month, seeking to strengthen its market presence and expand its connections with partners and customers. On October 9 and 10, the Company participated in the 12th Multmais Convention, which brought together the largest players in the pharmaceutical retail sector in Bahia, in Salvador. The event featured a trade show, lectures, and a closing show, offering exclusive commercial conditions for Multmais members.
Between the 15th and 17th, the Company attended the 18th Associated Pharmacies Trade Fair, held in Gramado, Rio Grande do Sul. With the theme “More friends throughout Brazil,” the event, considered the largest in the sector in southern Brazil, celebrated the importance of association and joint action. In addition, it offered special business opportunities.
During the two trade shows, Profarma Distribuição promoted interactive activities and brand experiences that stood out for their creativity and audience engagement. There were also raffles for scooters, laptops, and travel vouchers, which increased traffic at the booth and encouraged visitor interaction.
“We are constantly evolving our trade show execution model, tailoring our approach to strengthen associations and achieve the best results. The success of our actions is the result of collective work carried out by various departments,” said Francyelen Coutinho, manager of the Association Channel at Profarma Distribuição.