To mark the 65th anniversary of the Profarma Group, the Corporate Communications team organized a series of commemorative events at the business units. These initiatives, carried out with the support of the Trade, Marketing, and Culture & People Management teams, were designed to celebrate the Company’s anniversary and reinforce the sense of belonging among those who are part of this history.
From May 18 to 22, employees enjoyed a unique week that included the distribution of gifts, a special lunch at the Distribution Centers, decorations at the Corporate Headquarters in Rio de Janeiro, São Paulo, and Brasília, as well as promotional events organized by partner companies—such as Nestlé, Granado, Biolab, and EMS — and by the Rede d1000’s exclusive brands.
“We planned every activity so that our employees would feel like they were part of this 65-year history. It was a week planned with great care and pride, celebrating the legacy of the Grupo Profarma and recognizing those who help shape its journey every day,” said Márcio Alves, Institutional Communications Manager at the Grupo Profarma.