Inspired by the world’s biggest sporting event, Profarma Distribuição launched the “Joga Junto” campaign on June 11, with the goal of boosting sales, strengthening business opportunities, and supporting customers during the World Cup.
The initiative was organized into four rounds of offers, timed to coincide with Brazil’s games, and ran through June 29, featuring special terms and discounts of up to 89%. The strategy was designed to encourage orders, support the supply of pharmacies, and prepare them for the increase in demand.
To maximize results, the campaign was widely publicized through the Company’s internal channels. Each round was divided into three phases: initial impact with on-site offers, follow-up to encourage repeat business, and closing by creating a sense of urgency.
In addition to its customer-facing business operations, Joga Junto has also developed an engagement program for its sales force. The initiative fostered collaboration, exchange, and a sense of community, keeping the team engaged throughout the entire day. The communication routine and recognition initiatives—such as stickers highlighting performance—helped maintain the teams’ connection and engagement in each round.
According to Fabiano Faria, Vice President of Sales at Profarma Distribuição, the campaign highlights one of the company’s key differentiators:
“Joga Junto embodies much of what we believe in: when we’re connected—team, customers, and the industry—we accelerate results. We take advantage of a time of great excitement, like the World Cup, to create real opportunities in the day-to-day operations of pharmacies, with competitive offerings, speed, and execution. That’s what it’s all about: staying close, creating value, and turning every opportunity into growth. We continue with our ‘Green Blood,’ playing together, because that’s how we gain scale, relevance, and consistency in the market.”